July 2002

How Promotions Work: SCAN*PRO-Based Evolutionary Model Building
Harald J. van Heerde/Peter S. H. Leeflang/Dick R. Wittink

Withholding of Knowledge in Organizations
Matthias Kräkel

Capturing Customer Heterogeneity using a Finite Mixture PLS Approach
Carsten Hahn/Michael D. Johnson/Andreas Herrmann/Frank Huber

The Market Reaction to Stock Splits – Evidence from Germany
Christian Wulff

Book Review
A Comparative Analysis of Regulatory Strategies in Accounting and their Impact on Corporate Compliance,
Ebbers, Gabi