October 2001

Karl Hax: His Work and Life as We See it Today
Adolf Moxter

Brand Valuation and Control: An Empirical Study
Thomas Guenther / Catharina Kriegbaum-Kling

An Index Is an Index Is an Index?
Thorsten Freihube / Erik Theissen

Outside Collateral, Preserving the Value of Inside Collateral and Sorting
Dorothea Schaefer

Book Review
Intangibles: Management, Measurement, and Reporting
Lev, Baruch