January 2001

Financial Rating Agencies: Are They Credible? -Insights into the Reporting Incentives of Rating Agencies in Times of Enhanced Systemic Risk
Christoph Kuhner

An Artificial Neural Net Attraction Model (ANNAM) to Analyze Market Share Effects of Marketing Instruments
Harald Hruschka

Reorientation in a Competitive Environment: An Analysis of Strategic Change
Jens Leker

Book Review
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Hennig-Thurau, Thorsten/Hansen, Ursula