
	Schmalenbach Business Review

zfbf

Links

sbr is the international edition of the zfbf, the oldest and most prestigious German journal of business.

International changes and developments within the last 20 years have basically influenced the current thinking in business.

zfbf has been essential reading for those who want to keep abreast of the time.

Now the widely recognised and well-established journal, the zfbf, quarterly reviews both the academic understanding and the professional practice of business in english.

sbr April 2012

	Is BEST Really Better? Internalization of Orders in an Open Limit Order Book Joachim Grammig / Erik Theissen We study the market quality of the Xetra BEST system operated by Deutsche Börse AG, an internalization system designed as part of an open limit order book, which guarantees a price improvement over the inside spread in the Xetra order book. We develop a structural model of this dual market environment and show that adverse selection costs of internalized trades are significantly lower than those of regular order book trades while realized spreads are significantly larger. The cost savings of the internalizer are larger than the mandatory price improvement, suggesting that internalization can be profitable for both customer and internalizer. pp. 82 - 100

	Bonus Payments, Hierarchy Levels, and Tenure: Theoretical Considerations and Empirical Evidence Christian Grund / Matthias Kräkel We investigate two theoretical approaches that focus on bonuses as part of a firm's long-term wage policy. The first approach argues that explicit bonuses serve as substitutes for implicit career concerns. The second claims that bonus-es act as complements to an executive's internal career. Our data show that throughout the whole chemical industry sector, bonus payments are mostly prevalent among the most senior executives and for management jobs rather than for jobs in research and development. The findings indicate that the two theoretical views are not mutually exclusive, but are both relevant in practice. pp. 101 - 124

	Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions Alexander Rühle / Franziska Völckner / Henrik Sattler / Claudia Hatje This study compares the effects of brand extension success drivers across attitude-based and choice-behavior-based measures of extension success within the FMCG sector. Previous research considers different success measures in separate studies, focusing mainly on attitude-based measures. We suggest and empirically test different effects of commonly applied success drivers on one attitude-based and three choice-behavior-based extension success measures. Our findings imply that fit and parent brand strength may not be dominant success drivers in the context of choice-behavior-based success measures. Instead, marketing support for the extension product drives choice-behavior-based brand extension success. pp. 125 - 140

	Culture's Impact on Customer Motivation to Engage in Professional Service Enactments Jan H. Schumann / Nancy V. Wünderlich / Marcus S. Zimmer Although professional service providers increasingly deliver their services glob-ally, little is known about cross-cultural differences in customers' motivation to participate in service production. To address this lacuna, we survey a total of 2,284 banking customers in 11 countries on their motivation to provide personal information to, and follow the advice of, their service providers. We find differ-ences in both aspects, but only the differences in providing personal information can be explained by the cultural values of uncertainty avoidance, individualism/collectivism, and masculinity/femininity. To perform certain tasks in the service process, global professional service providers should acknowledge cultural differences in customers' motivations. pp. 141 - 165

The abstracts of the current issue available as RSS-Feed

Preview on the new issue of zfbf
May 2012

Ethics and Scientific Publication: A Remark to the Paper
“Do Non-Audit Services Impair Auditor Independence?
The Effect of Non-Audit Fees on Discretionary Accruals” (published in zfbf, Vol. 63 (2011), pp. 310-343)
Lenz, Hansrudi

Reply on Hansrudi Lenz: Ethics and Scientific Publication: A Remark to the Paper “Do Non-Audit Services Impair Auditor Independence? The Effect of Non-Audit Fees on Discretionary Accruals”
Quick, Reiner
Sattler, Matthias

Tariff-Choice Anomalies within Optional Tariffs – Investigating Causes of Flat-Rate Preference and Flat-Rate Bias
Heidenreich, Sven
Talke, Kathrin

Consultants and the Difference between Knowledge and Ignorance. An Empirical Analysis of Socio-Structural Factors Using Structural Equation Models
Dorniok, Daniel

The Low Use of E-government Services among Citizens – An Empirical Study and Managerial Implications for Public Authorities
Nolte, Isabella
Boenigk, Silke
Bösener, Kathrin

sbr April 2012

Is BEST Really Better? Internalization of Orders in an Open Limit Order Book

Bonus Payments, Hierarchy Levels, and Tenure: Theoretical Considerations and Empirical Evidence

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Culture's Impact on Customer Motivation to Engage in Professional Service Enactments

Is BEST Really Better? Internalization of Orders
in an Open Limit Order Book

Bonus Payments, Hierarchy Levels, and Tenure:
Theoretical Considerations and Empirical Evidence

Attitude-Based Versus Choice-Behavior-Based
Success of Brand Extensions

Culture's Impact on Customer Motivation to
Engage in Professional Service Enactments